Semrush vs Google Keyword Planner: A Comparative Discussion

Semrush vs Google Keyword Planner: A Comparative Discussion
Semrush vs. Google Keyword Planner

I recently found myself pondering a common question in the digital marketing realm: “SEMrush vs Google Keyword Planner? Which one is best for keyword research?”  After reading a discussion and having spent considerable time navigating these tools, I’m eager to share my first-hand experiences and insights.

My Perspective

In my opinion, when it is keyword research, SEMrush Kick out Google Keyword Planner in various aspects. Through my extensive use of both tools, I have come to appreciate the nuanced differences that set them apart.

Semrush vs. Google Keyword Planner Why I Choose to SEMrush

Let me explain in short why I prefer SEMrush. First of all, the depth of insights it provides, such as keyword difficulty, competition analysis, and organic traffic estimates, has been invaluable for shaping my SEO strategy.

Unlike Google Keyword Planner, SEMrush goes beyond raw data, offering a more refined and comprehensive approach.

Data Accuracy Concerns

 While some argue that both tools pull data from the same Google API, my experience has revealed a crucial distinction.

SEMrush, in my usage, consistently stands out for its data enrichment, providing more relevant keyword suggestions compared to the often approximate values offered by Google Keyword Planner.

Switching From Google Keyword Planner

To add a personal touch, I want to highlight my transition from using Google Keyword Planner initially to adopting SEMrush for my keyword research needs.

The shift was prompted by a noticeably positive experience with SEMrush, wherein its enriched data and advanced functionalities significantly contributed to my success.

Affordability And Alternatives

Addressing concerns about pricing, I’ve explored various alternatives, including Ahrefs and Moz. While some prefer these alternatives, I find that SEMrush offers unparalleled value for its price, especially when considering its robust competitor analysis features.

Here Is The Discussion In The Prose And Cons Form.

IM DudeSemrush is far better than Keyword Planner.Points out that both tools get data from the same API, suggesting both may be equally inaccurate.
business987982Raises concern about Keyword Planner being a direct source from Google.No further argument against Semrush.
Link Building ExpertRecommends choosing based on specific needs, leans towards SEMrush for comprehensive SEO.Doesn’t explicitly criticize either tool.
roydanRecommends Ahrefs and Moz as alternatives mentions group buying for affordable tools.Acknowledges the potential inaccuracy of search volume data from both tools.
khurram SeoRecommends SEMrush and Ahrefs as good options.No significant criticism of either tool.
SirTopNo specific drawbacks are mentioned.Argues that Google Keyword Planner is not enough, and supports the value of enriched data in SEMrush.
Kinu ActazExpresses love for Semrush, listing its various features like keyword difficulty, competition analysis, etc.No critical evaluation of Keyword Planner.
GenesisOneHighlights that Google Planner hides lots of data, deeming it unreliable.No explicit drawbacks are mentioned for either tool.
RogueDreamerInitially used Keyword Planner, then switched to SEMrush for a good experience.No negative feedback for either tool.
Tcharles256Supports Keyword Planner for beginners, but prefers SEMrush for its comprehensive features.Provides rationale based on SEO experience.
RMXSemrush provides specific keywords with numbers and estimation, while Google Planner gives approximate values.No specific cons are mentioned for either tool.
TechEinstienFavors Semrush for providing more insights.No criticism towards Google Keyword Planner.
moneyenergyUtilizes both tools for collecting keywords.No significant drawbacks are mentioned.
FiduciaNo specific cons for SEMrush were mentioned.No specific criticism of Semrush or Keyword Planner.
SEO ACEUses both tools but sees Semrush as a value-add for competitor analysis and keyword variations.No specific drawbacks to Semrush or Keyword Planner.
Littler BarbaraPrefers Ahrefs over SEMrush, citing price as a factor.No detailed criticism of SEMrush or Keyword Planner.
clydeghornSuggest trying as an alternative.No direct critique of Semrush or Keyword Planner.
SirTop (Regarding legality)Suggests using resold subscriptions for affordability, claims nothing illegal.Acknowledges shared accounts may have limitations.
clydeghorn (Free Alternatives)Recommends Ahrefs and Moz as alternatives and mentions group buying for affordable tools.Lists Google Analytics, Google Search Console, Ahrefs, Moz, and Yoast SEO as free alternatives.
Semrush vs Google Keyword Planner

Semrush vs Google Keyword Planner discussion reveals varied opinions, but a majority favor SEMrush for its enriched data, comprehensive features, and deeper insights in comparison to the Google Keyword Planner.

While concerns about data accuracy and pricing are discussed, SEMrush stands out for its role in competitor analysis, keyword clustering, and other advanced SEO functionalities.

Discussion Summary

  • IM Dude’s Preference: IM Dude asserts that Semrush is far better than Google Keyword Planner, emphasizing the higher value of massaged data over raw data.
  • Link Building Expert’s Insight: The choice between SEMrush and Google Keyword Planner depends on specific needs. Google Keyword Planner may suffice for Google Ads, while SEMrush is favored for a more comprehensive SEO strategy, including competitor analysis.
  • Roydan’s Analysis: Both tools use data from the same API (owned by Google), making them equally inaccurate. The main difference lies in the update frequency. Roydan prefers SEMrush due to data enrichment and more relevant keyword suggestions.

Various Opinions on Semrush

Users like Kinu Actaz appreciate Semrush for its deeper insights, including keyword difficulty, competition analysis, organic traffic estimates, and more. RogueDreamer switched to SEMrush after a positive experience.

  • Tcharles256’s Perspective: For beginners, Google Keyword Planner is adequate. With SEO experience, Tcharles256 prefers SEMrush for its understanding of SEO and additional features.
  • Mixed Opinions on Ahrefs: While Khurram Seo and Fiducia consider Ahrefs a good option, Littler Barbara prefers it over SEMrush. Fiducia warns about Ahrefs being easy to manipulate.
  • Moneyenergy’s Approach: Moneyenergy suggests using all available sources to collect tons of keywords, and SEO ACE uses both SEMrush and Google Keyword Planner in the keyword planning process.

Alternative Tools

Users recommend tools like Yoast SEO, Ahrefs, and Moz as alternatives to SEMrush. Clydeghorn suggests Ahrefs and Moz, especially for competitive research.

Key Points of Discussion

  • IM Dude’s Opinion
    • Semrush is superior to Keyword Planner.
    • Massaged data in Semrush holds more value than raw data in Keyword Planner.
  • Link Building Expert’s Insight
    • The choice depends on specific needs.
    • Keyword Planner may suffice for Google Ads.
    • SEMrush is preferred for comprehensive SEO with competitor analysis.
  • Roydan’s Analysis
    • Both tools use the same Google API.
    • SEMrush is preferred for data enrichment and relevant keyword suggestions.
  • User Opinions on Semrush
    • Kinu Actaz values Semrush for deep insights.
    • RogueDreamer switched to SEMrush for a positive experience.
  • Tcharles256’s Perspective:
    • Keyword Planner is sufficient for beginners.
    • SEMrush is preferred for SEO understanding and additional features.

Mixed Opinions on Ahrefs

  • Khurram Seo and Fiducia consider Ahrefs a good option.
  • Littler Barbara prefers Ahrefs over SEMrush.

Alternative Tools

  • Yoast SEO, Ahrefs, and Moz are suggested alternatives to SEMrush.

Concluding Points:

  • Data Source: Both SEMrush and Google Keyword Planner use data from Google’s API, making them equally inaccurate.
  • Preference for Features: Users favor SEMrush for its additional features, insights, and competitor analysis.
  • Affordability: Affordability is addressed through discussions on group buys and alternative tools like Ahrefs and Moz.
  • User Experience: Preferences vary based on personal experiences and specific needs.

Conclusion – My Tool of Choice

In conclusion, the choice between SEMrush and Google Keyword Planner is a nuanced one. My journey has led me to favor SEMrush for its depth of features, user-friendly interface, and the tangible impact it has had on my SEO efforts.

I encourage individuals to consider their specific needs, but from my personal experience, SEMrush has proven to be an indispensable tool for anyone serious about keyword research in the SEO domain.



Noha is a Senior Business Strategist at He has a background in digital marketing and digital project management. Noha supports businesses worldwide with actionable strategy.

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