Facebook Ads Management

The Ultimate Guide to Facebook Ads Management

It’s no longer a doubt that Facebook is the king of the social media jungle and it’s known to have a wider user base globally.

This is why you can easily achieve success if you use Facebook advertising for your business. This article takes you through Facebook ads management.

What’s Facebook Ads Manager?

For those who don’t know, The Facebook Ads Manager is the central command for Facebook advertisements and you can employ this tool while viewing, changing, and also analyzing varied components of your advertising.

But remember that getting good results from the Facebook ads manager requires that you set it up properly.

Setting up Facebook Ads Manager

Here are the steps that you should follow while setting up Facebook ads manager.

a). Create a new Facebook business manager account

This allows you to run multiple ads accounts, add more members to your team, and obtain business-related reports for related Facebook accounts and Facebook pages. Visit business.facebook.com and click the “Create Account” button.

b). Log in

You can then log into your Facebook account. But a word of caution here-don’t create a new Facebook account that separates your account from your business account because this may cause your ads to be frozen. Facebook despises duplicates, and you will be grateful that you used your account instead of creating a new account.

 c). Fill your information in the pop-up

This information should include your name, business name, business email, address, phone number, and your website URL if you have one. Alternatively, you can use your Facebook profile URL.

d). Verify your email

After you do this, that’s it! You can get started.

Set up Advertising Access via Facebook Business Manager 

This will help to link your Facebook business profile with your partners and advertising account. Use the “business settings’ tap which is located at the top section of the Business Manager page.

a). Add partners- 

if this doesn’t apply to you, you can skip it. There are two types of partners-those who you will share assets with and the ones from whom you will request assets.

b). Include your business page

c). Add your business advertising account

D). Submit information that relates to your business

e). Create your Facebook pixel. This is a snippet or a code that helps you to track the behavior of users on your page.

f). Connect to your partner platforms.

g). Send your Facebook pixel to your developer.

Managing Your First Advertising Campaign on Facebook

Now that you know a thing or two about a Facebook Ads manager, the next thing is to add a payment method before you commence creating your first ads. Here are the steps that you can follow:

  • Come up with a campaign, and select your campaign objective.
  • Create a new advertisement.
  • Create a budget, and also a schedule.
  • Select your target audience.
  • Choose where your ads will appear on the platform.
  • Select the format of your ads.
  • Select an image, and then add your copy.
  • Order your ads.
  • Monitor the performance of your ads.

Wrap up

The above guide should help you to know about Facebook ads management. While the above can be completed by someone who has time and patience, the best result can be achieved by working with corporate website design Hong Kong experts.

These professionals know perfectly well that they can help you set up your social media marketing and get it running effectively. They will also be available to help you to monitor the performance of your ads.

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