YouTube comes second only to Google as the most-used search engine in the world. People are looking to video content more and more as a way to find answers to their questions.
If you’re developing a product, consider introducing it with a product demo video. How do you do that? This guide will walk you through each step of the process.
Plan Your Product Demo Video
So you want to know how to make a product demo video? It starts with the right plan.
Video advertising only works if you do. Research the types of videos for advertising that works well in your niche. See what others have done successfully.
Then, prepare what you’re going to show and what you’re going to say. Create a script that introduces you and your product first. Why are you sharing it with your audience?
Outline your script with an introduction, product overview, and a call to action. Then prepare the area where you’re going to film your video.
Make sure you have a list of everything you need from gear to the product itself and any accessories.
What Problem Does Your Product Solve?
Video advertising with a product demo video should address what your product offers. What problem does your product solve that other products do not?
In simple terms, why should they choose your product? Put this information close to the introduction in your video to hook your viewer.
Demonstrate Your Product
The most important part of your video, of course, is the demonstration. If you’re demonstrating a tech product, go through all of its features. Make sure you cover all the specs that your customer will be looking for.
Compare your product to popular competitors and show how much better it performs. This will give your audience a frame of reference when considering your product.
If you’re worried about the quality of your video, find a production company like vivamedia.ca. They will ensure you meet professional standards.
Recap Key Points
The best product demo video will recap key points about the product. If you’ve given your audience a lot to think about, recap the most important features of your product. Remind them why it’s a great investment.
And if you can, try to answer as many of your customers’ most common questions before your video ends.
Add a Call to Action
Finally, you want to tell your audience what you’d like them to do. This is the call to action (CTA). If you want them to order your product, invite them to click the link in your video’s description.
Maybe you want them to like your video or subscribe to receive updates as the product is released. Keep your CTA simple, direct, and limited to one or two easy actions.
Publish Your Video
Now you’ve got what you need to start making your first product demo video.
Remember to start with an introduction then move into your product overview. Answer common questions and recap the most important information before you sign off. And always end with a clear, concise call to action.
Once you’re done, you’ll have a marketing tool that you can utilize for years. For more on creating videos for marketing, check out our Business section.
