What Is On-Page SEO?
If you are big into business improvement strategies and new ways to attract more customers, chances are that you have heard about SEO before, and maybe you can number some of the benefits that you can obtain by its adequate implementation.
What many people don’t know is there is no one single type of SEO, it is more like a set of strategies, even more, a puzzle that needs the presence of several pieces that must fit together in a harmonic way to work properly.
Well, an essential part of this process is called On-page SEO, which takes place on the website of interest, aiming to reach the end goal of driving more traffic and engaging potential users.
If you want to learn one of the elemental parts of SEO, look no further, in this article you will find valuable information about the on-page SEO strategies, and their benefits.
Defining on-page SEO: More Than Content Writing
Although the term organic traffic may seem new to you, you certainly know what it is. It refers to the amount of people who reached your website through a search engine, such as Google.
For this reason, it is very important to have a functional website that can tell Google the kind of content that you have to offer.
The use of specific content that relates to your industry and is sought by your target audience, will help you to rank higher on the search engine results page.
Main Features of On-page SEO: What You Can’t Miss
Some of the things that you need to keep in mind when implementing on-page SEO, is aligning the digital content with your selected keywords.
This means that you need to adjust factors like the title, headings, and subheadings, as well as the content (text, multimedia descriptions, links), and last but not least the internal links.
Remember that the use of internal links can be of great benefit to the visibility of your webpage since it helps Google to understand the way your site is organised.
Benefits of on-page SEO: It’s A Win-win Deal
By optimising your on-page SEO all of the stakeholders get a benefit, starting with the customer who can find exactly what he needs.
Then, the search engines also take advantage of an easy-to-understand website, by being able to find it, index it, and show it to the users.
And of course, your company will be benefited by being able to rank in the first reach results.
Although carrying out this type of strategy requires significant competence, you can always hire an SEO expert who can assist you.
These are some of the tips that you can use when building an on-page SEO strategy:
- Avoid using the terms on-page SEO and technical SEO interchangeably, while this one focuses on things that the user usually can’t perceive at first sight, such as fast loading speed and improved programming, on-page SEO emphasizes the arrangement of the content according to your keywords.
- Use high-quality multimedia resources that help you improve the user’s experience.
- Keep your URL structure simple so every user, including yourself, can easily understand and remember if needed.